Revival of Matsushita

Case Code: BSTR101 Case Length: 11 Pages Period: 2000 - 2004 Pub Date: 2004 Teaching Note: Available

Price: Rs.300 Organization: Matshushita Electronics Industry: Consumer Electronics Countries : Japan Themes: Corporate Restructuring

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case describes how Matsushita, the consumer electronics giant had evolved over the years. It starts with a description of the growth of Matsushita over the years and goes on to explain the problems that the company faced in the 1990s. The case explains the reasons for Matsushita's declining performance. It also discusses the restructuring initiatives taken up by the company which helped it improve its performance.

Issues

The case is structured to achieve the following teaching objectives:

• How changes in the external environment can affect the performance of an MNC, dramatically threatening its leadership and survival and rendering its strategy redundant
• How a company responds to changes in the external environment to restore profitability and market share through a turnaround strategy

Contents

Matsushita Reborn
Background Note
The Decline
Restructuring
The Comeback
Future Outlook
Exhibits

Keywords

Matsushita, consumer electronics, giant, Matsushita, restructuring, initiatives, performance

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